Customer Acquisition One of the cutting-edge technologies entering the scene allows adopters to document in real-time a website (or mobile app) visitor’s “journey” through the interface. A good question for Trusted Advisors to ask any prospect with at least some of their sales generated through e-commerce on its website is whether they can track visitor activity today. Additionally, it’s important to ask if they know how many customers typically leave items in their shopping cart before leaving the page. The missing sales revenue can be substantial. As sales is the lifeblood for any company, increasing sales performance is a never-ending objective. Exploring CCaaS solutions that enable your prospect to predict with growing accuracy the right moment to strategically offer a chatbot or a knowledge-based article to the website visitor can make all the difference in inspiring the visitor to stay longer and even make a sale. Furthermore, integrating various data sources can generate not only a well-timed chatbot but one that tailors its messaging to the website visitor. For example, “Hello, John. Welcome back! Are you interested in purchasing item XYZ again?” New customer acquisition rates will increase, as will customer satisfaction results, due to the enhanced customer service these personalized engagements facilitate. GOAVANT.NET