Sprinklr Case Study Boston University

Challenge Results In order to best share the successes of its students, faculty, and sta昀昀 and bolster the reputation of the university, Boston University wanted streamlined processes for managing social feeds and publishing 1M content, strong analytics to measure success and share reporting, and a way to monitor and mitigate ••• potential reputational risks. ••• new followers on social channels in FY21 Solution BU implemented Social Listening to understand which topics and news stories are most relevant to 27% students and to track the achievements of prominent alumni. Because BU teams also use Sprinklr to increase in • deliver information, resources, and services, they set up automated alerts to stay on top of social engagement on channels, quickly identi昀礀 red flags, and communicate with the right campus partners in order to targeted social address them quickly. BU also implemented Social Publishing & Engagement, to empower social initiatives in FY21 teams to engage directly with audiences on their preferred digital channels. They've especially seen success with lnstagram, Twitter, Facebook, Linkedin, and Weibe. Full story here. 150K+ total Facebook engagements in FY21 72 2021 Sprinklr, Inc. All rights reserved