INSIGHTS SERVICE MARKETING SOCIAL modern Lack of broad- Customers Paid, owned and Simply not present channels 1 based frustrated on earned completely where current and listening traditional channels discoordinated future customers are unstructured Can’t make sense Can’t create a 360 Lack of context for Don’t know what data 2 of exploding data degree actionable content - marketing and where to sources profile by gut only engage changed Insights are “after- Too slow, too Advertising is tone- Engagement and expectations 3 the-fact” not “in- impersonal, too deaf to customer commerce are the-moment” disconnected support disjointed & untimely missed revenue, higher costs, increased risk 42 © 2022 Sprinklr, Inc. All rights reserved. CONFIDENTIAL - Not for third-party distribution.