Sprinklr Unified-CXM: unlocking the possibilities Sprinklr Service Sprinklr Marketing Sprinklr Social ●Identify proactive service opps ●AI powered moderation across ●Understand impact of service on ●Context for content Listening sources Sprinklr Insights products, locations, and brands ●AI-driven content intelligence ●Social driven by real-time ●Applied AI & research across all ●Real-time ads optimization competitive & brand insights channels: voice, chat, email, etc ●Service informs content strategy ●Seamless collaboration and ●Target & exclude customers hand-off between groups Sprinklr Service based on their customer journey ●Using customer care ●Moderate and engage with interactions to inform social service issues that arise on ad engagement posts ●Campaign strategy informs social Sprinklr Marketing ●UGC as a seamless source for Marketing content ●Embed social on your Web site and owned properties 36 © 2022 Sprinklr, Inc. All rights reserved. CONFIDENTIAL - Not for third-party distribution.