AVANT | State of Disruption | 2 Measuring Disruption Purchasers of Information Technology have moved beyond the mindset in which their knee-jerk reaction is to adopt the latest whiz-bang technology. Today’s buyer is looking to build revenues, reduce expenses, amplify the efficiency of the team, or make the company’s assets more secure. Technologies that serve one or more of those objectives tend to prosper. Those that don’t fit those objectives either fade rapidly into memories, or translate to niche products with limited deployment footprints. With progress limited only by the ingenuity of the designers of these technologies, products, and services, successful technologies displace older ones, leaving enterprise technology decision makers to decide whether to adopt them, how to adopt them, and when to adopt them.