RingCentral® Customer Success Story | PGA of America RingCentral Helps PGA Promote the Game of Golf An important part of the PGA of America’s in our environment,” says French. “The price point mission is to grow interest and participation in was where we wanted it to be as well.” Company profile the game of golf. The organization achieves this in a variety ways. In addition to conducting more She estimates that the organization has reduced The PGA® of America is the largest than 30 tournaments each year, PGA operates its communications costs by 25% since deploying working sports organization in a headquarters, 41 section offices across the RingCentral. Immediate savings came from getting the world, composed of more than US, an educational center where members and rid of the headquarters’ 25 fax machines and 28,000 dedicated men and women apprentices receive training, a golf learning center dedicated communication lines. Another came promoting the game of golf to for the public, a golf museum, a philanthropic arm from replacing the expensive audio conferencing everyone, everywhere. (PGA Foundation), and four of its own golf courses. service of the past with RingCentral Meetings™. Retiring the two PBXs saved even more. Further Website Time to consolidate and add functionality savings may yet be possible as French converts Previously, an aging, on-prem PBX provided the more of the section offices, golf courses, and pga.com phone service for the 200 staff members at PGA temporary sites over to RingCentral. headquarters. A different PBX served the 35 More functionality and a path for the future Headquarters employees of the educational center. The smaller Palm Beach Gardens, FL PGA facilities, along with temporary events RingCentral allowed French to meet her goal of such as tournaments, acquired their own phone delivering more communications functionality to services from local providers. the PGA staff. The mobile employees—including Size the executive team, the people who put on the 500 employees In 2014, Laurie French, PGA’s director of championships, the marketing and communications technology operations, decided to upgrade and groups, and the business development team—now Year founded consolidate phone service across the organization. work more efficiently on the road. “RingCentral has One of the biggest improvements she wanted to definitely improved their ability to stay connected 1916 make was to gain redundancy. “Whenever we had and on top of what’s happening in the office,” says any type of windstorm event and lost electricity, it French. “They no longer have to go to separate was as if we didn’t exist,” French explains. “People places to check email, check voicemail on their cell RingCentral hit all the marks of who called heard dead air—not even a message.” phones, check voicemail on their desk phones, find what we were looking for, it worked a physical fax machine, and so on,” she explains She also wanted to bring newer communications “All of that is available on their mobile phones better than the others in our functionality such as video and audio conferencing with RingCentral.” All users love the timesaving environment. The price point was to more people within the organization. “We had capability of seeing their voice messages in email. where we wanted it to be as well. been using an audio conferencing service that “According to user feedback, that’s the feature that —Laurie French, Director, Technology people dialed in to, but it was too expensive,” scored the highest,” French adds. Operations French recalls. Another important requirement was to provide better communications tools for As director of technology operations, French employees who traveled extensively, who make up values RingCentral’s commitment to integrating We’re building out a platform approximately 60% of the staff. its communications functionality with other based Microsoft Dynamics™ technology PGA uses now, or will use in the CRM and the coming RingCentral RingCentral hit all the marks at the right price future. A good example is RingCentral’s support integration with Dynamics is After spending approximately a year evaluating for a database initiative aimed at enhancing something we could benefit from. and testing four unified communications as a communication with the golf community. —Laurie French, Director, Technology service (UCaaS) solutions, PGA chose RingCentral. “We’re building out a platform based Microsoft Operations “RingCentral hit all the marks of what we were Dynamics™ CRM and the coming RingCentral looking for, and it worked better than the others integration with Dynamics is something we could benefit from,” she says. RingCentral, Inc. 20 Davis Drive, Belmont, CA 94002. ringcentral.com ©2017 RingCentral, Inc. All rights reserved. RingCentral, RingCentral Office, RingCentral Meetings, and the RingCentral logo are trademarks of RingCentral, Inc. Other third-party marks and logos displayed in this document are the trademarks of their respective owners. KID-8002 03/17