AI and automation will be essential to highly effective proactive engagement AI and automation are making it possible for organizations In its Market Guide for Digital Customer Service and to craft stronger outreach initiatives that can scale Support Technologies, Gartner validates much of this to a level of service that’s often not possible due to thinking in that they predict by 2023, 30% of customer prioritization of inbound inquiries or staffing and cost service organizations will deliver proactive customer constraints. Just as organizations will increase their digital service using artificial intelligence, process orchestration, footprint, the use of AI, machine learning, and automation and continuous intelligence. will influence, and make possible, the creation of rich proactive engagement paradigms. Gartner predicts that by 2023, 30% of customer service organizations will deliver 30% proactive customer service using artificial intelligence, process orchestration, and continuous intelligence. Contact Center Predictions for 2023 and Beyond 12