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How have you adapted to these three changes in the last 20 years? 1 2 3 EVER-CHANGING, MODERN UNPRECEDENTED, CHANGED EXPECTATIONS OF DIGITAL CHANNELS UNSTRUCTURED, PUBLIC DATA CONNECTED CUSTOMERS Social Messaging Trusts each other Growing exponentially Forums Expects personalized attention Blogs Not ownedby you Reviews Values experience Newsletters Completely unstructured Comments Demands instant resolution 2 © 2022 Sprinklr, Inc. All rights reserved. CONFIDENTIAL - Not for third-party distribution.

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