Current “Brand-centric” reality Fragmented view of customer. Business at risk. 1 Fragmented view of the Ineffective governance customer by channel & compliance. 2 Inability to understand the customer in real-time Customer-Facing Functions. 3 Siloed in each business unit and market Business Unit Brand 3 © 2022 Sprinklr, Inc. All rights reserved. CONFIDENTIAL - Not for third-party distribution.