Starting point: Social + Inbound (Tech Company) CONSUMPTION 105% ADOPTION 96% ENGINEERING DEPLOYMENT MARKETING SALES MARKETING H SALES MARKETING CONSUMER CONSUMER G ORG & IT & TECH SERVICES IT & TECH SERVICES HI ENTERPRISE ENTERPRISE SKILLSET SERVICES SERVICES EVOLUTION MARKETING CONSUMER Advance Listening | Data Scientists | RPA & BOT Developers | AI Architect | SERVICES Data Analysts | AI Product Manager | Dedicated IT Team Basic Listening | Content Developers Configuration Specialists | Business Y | Frontline & SMEs | Tool Architects T Moderation | Campaign Administrators | SEO Experts | I Manager | Program Managers R Agency Partners Visual Listening | U Listening I Location Insights | Product Insights | T Benchmarking | Influencer | Distributed | Live Chat I MA Display | Customer Care | Ratings & Reviews | Chat Conversational AI Surveys | Publishing & Bots | Presentations Content Marketing | Engagement | Display FEATURE Advocacy ADOPTION BIL Contact Us eSupport PLATFORM SAIE INTEGRATION W 10 users 150 users 600 users Up to 30K users LO USER BASE 2010 2015 2018 2020 NO TRANSFORMATION FOUNDATIONAL TRANSFORMATION DISRUPTIVE TRANSFORMATION VALUE CX % - 52% 81% 90% CPSR $ - $30 $15 $10 45 © 2022 Sprinklr, Inc. All rights reserved. CONFIDENTIAL - Not for third-party distribution.