Starting point: Social + Outbound (Apparel Company) SAVINGS >$1M SPEED +40% ENGINEERING DEPLOYMENT MARKETING SECURITY MARKETING H SECURITY MARKETING CONSUMER CONSUMER G CONSUMER SERVICES CONSUMER SERVICES HI ORG & DATA IDENTITY DATA ENTERPRISE SKILLSET SERVICES EVOLUTION MARKETING CONSUMER Advance Listening | Data Analysts | App Developers | Platform Architects | SERVICES Configuration Specialists | Business Dedicated Tech Team | Audience Basic Listening | Content Developers Architects | Security & Privacy Analysts Segmentation Data Analysts Y | Frontline & SMEs | Tool T Moderation | Campaign Administrators | Social Care Agents I Manager | R Agency Partners App Publishing & U Product Insights | Visual Engagement | App T Listening I Display Benefits & Offers | | Customer Service | Insights | Sprinklr Marketing | Presentations MA Benchmarking Paid Media Reporting Publishing & FEATURE Engagement ADOPTION Brand integrations: PLATFORM Interests, Offers, Feed, INTEGRATION Comments W 100 users 500 users 800 users 1,200 users LO USER BASE 2012 2013-2014 2015-2016 2017-2018 LIMITED TRANSFORMATION FOUNDATIONAL TRANSFORMATION DISRUPTIVE TRANSFORMATION VALUE TOOLS CONSOLIDATION 7 Social Tools to 2 5 Listening Tools to 1 14 Marketing/App Tools down to 2 PROFILE GROWTH (PROFILES IN SPRINKLR) 100M 300M 500M 44 © 2022 Sprinklr, Inc. All rights reserved. CONFIDENTIAL - Not for third-party distribution.