IMPROVING OPERATIONAL EFFICIENCIES “The coolest thing I During last year’s conference, Evan spent more than six hours con昀椀guring the former data saw was right when I visualization solution. Six hours is a lifetime-- especially for event coordinators who have so stepped o昀昀 the stage many other peripheral duties to attend to. During an event, every second matters. “It was hassle-free,” Evan said of Sprinklr’s Command Center. “With other tools, I would’ve and looked at one of the monitors, there spent a lot more time con昀椀guring, modifying, and pulling levers myself, which is something I do not have time for with events at this scale.” was a real-time post Additionally, only 100 photos were collected from the entire conference last year. This of a photo of me – year, with improved operational e昀케ciencies, High Five’s photographer was able to capture people were sharing 1,600 photos to use in communications and marketing e昀昀orts for years to come. more because they saw their posts were results being posted in real- time. People were nudging each other For the 昀椀rst time in the history of the High Five conference, the team left with valuable data that will help them determine how well the event went and what improvements they can kind of saying, ‘Whoa! make going forward. Hey look at that!’ And They know what their engagement rates were before, during, and after the event. that was special.” They know they had 2,023 total mentions, and are able to see where those posts came from, what channels they were posted on, and whether they were negative or positive. evan carroll By establishing a baseline for success, conference organizers now know how they can FOUNDER OF HIGH FIVE make High Five better and better each year. For example, organizers wanted to gauge MARKETING CONFERENCE how attendees perceived the keynote speakers, so they used a widget that ranked speakers by the number of mentions on social, which will greatly inform how speakers are chosen next year. Evan and the High Five team achieved exactly what they set out to achieve—they instilled FOMO in the hearts of those that didn’t get to attend this year’s conference due to the increased usage of event hashtags. By using command centers to encourage interactions on social media, attendees’ reach extended far beyond command center screens. Even after the event, the hashtags live on as footprints of High Five’s social successes. CONTACT www.sprinklr.com [email protected] © 2016 Sprinklr, Inc. All rights reserved. www.sprinklr.com [email protected] © 2016 Sprinklr, Inc. All rights reserved.