solution High Five organizers decided to use Sprinklr’s Command Center to drive user engage- ment by having attendees see and interact with real-time content from the event. The team was also able to monitor and respond to social chatter immediately – increasing the likelihood that they could still manage conversations even if something went awry. Lastly, High Five organizers experienced multiple e昀케-ciencies in event operations, “I didn’t have to as a result of easy setup. con昀椀gure anything. DRIVING SOCIAL INTERACTION AND EVENT ENGAGEMENT It was hassle-free. Last year, organizers relied solely on an event photographer to 昀椀nd the right content to With other tools, display. This year, Sprinklr’s Command Center pulled content directly from attendees I would’ve spent a lot in real time. This not only resulted in a wider range of photos to choose from, but also encouraged attendees to post about the event on social. more time con昀椀guring, Sprinklr’s Command Center allowed organizers to capture real-time digital information. modifying, and pulling Seeing live posts on massive screens encouraged attendees to post to social media levers myself, which because it gave them their chance in the limelight. Screens were positioned strategically is something I do not in keynote speaker rooms, adjacent to the main stage, and in exhibit halls. This encour- aged attendees to post about speakers during their keynote sessions too. have time for with events at this scale.” “The coolest thing I saw was when I stepped o昀昀 the stage and looked at one of the monitors,” Evan said. “There was a real-time photo post of me. People were sharing more because they saw their posts posted in real time. People were nudging each evan carroll other and saying, ‘Whoa! Hey look at that!’ And that was pretty special.” FOUNDER OF HIGH FIVE By encouraging attendees to post about the conference, conference organizers were MARKETING CONFERENCE able to ful昀椀ll their goal of increasing the event’s visibility on social media, resulting in 2,023 overall mentions from the event alone. MITIGATING RISKS ASSOCIATED WITH REAL-TIME CONTENT User-generated content presents major risks that must be adequately anticipated– especially when displayed in real time. If an in昀氀uencer complains on social media using an event-speci昀椀c hashtag, that post could potentially go viral and spark a social media crisis. Sprinklr’s Command Center minimizes that risk by building rules into the system to ensure that posts with negative sentiment never make it to the big screen. During this year’s conference, for example, event coordi-nators faced an enormous issue: lunch was late. With 450 hungry and agitated attendees, there was a huge risk that attendees would take to social media to vent their grievances. Luckily, the event coordinators didn’t have to worry about the ampli昀椀cation of negative posts and could instead focus their e昀昀orts on getting food to attendees. “Had we been using a di昀昀erent tool that had the potential to amplify negative sentiment, we might have not been so lucky,” Evan said. “I can tell you from experience that standing in front of 450 hungry people telling them it’ll be just a few minutes, is a scary experience.” © 2016 Sprinklr, Inc. All rights reserved. www.sprinklr.com [email protected]