Sprinklr High Five Conference Case Study

case study how High Five put the FOMO in marketing background San Francisco has Silicon Valley. New York has Silicon Alley. Austin has South by Southwest. But what about Raleigh? For non-locals, “The Triangle” might not be an immediately recognizable name, but it’s a thriving economic hub in North Carolina, nestled at the intersection of Raleigh, Durham, and Chapel Hill. Several years ago, organizers set out to bring the region some notoriety through the creation of the High Five Conference, which celebrates the intersection of creativity, marketing, and the digital experience. Momentum has already caught on – Forbes recently listed the two-day conference as a must-see event. challenge With so many conferences to choose from, organizers needed to make sure the High Five Conference had a strong value proposition and stood out from the noise. They considered traditional strategies implemented by other event marketers, such as promoted posts and word-of-mouth marketing. But High Five is no traditional User Generated Content conference. In the end, High Five founder Evan Carroll chose a different strategy: surged by over 15x at this FOMO (commonly known as the “fear of missing out”). year’s conference “We wanted conference attendees to share their positive experiences and help spread awareness to those who weren’t at the event,” Evan said. “We wanted others to absolutely believe they missed out on a one-of-a-kind experience, and that they had to participate next time.” © 2016 Sprinklr, Inc. All rights reserved. www.sprinklr.com [email protected]