One side effect of remote and hybrid work is the impact on productivity and performance management practices. There is a need to focus more on measuring outcomes rather than tracking time spent on tasks, for instance, resulting in a need for employee management tools within UCaaS platforms 8 These market forces are driving greater integration of collaboration and productivity capabilities. Newer technologies like generative AI are a key part of the equation as well and are the focus of significant research and experimentation by enterprises. Technology Trend: Generative AI “In August ’23, 33% of Generative AI refers to a type of artificial intelligence that, as the name C-level and managers suggests, can generate new content. The content can be text, images, were using generative AI music, or even code. The content is created using machine learning in at least one models that are trained on a large amount of data and learn to create function. Eight months new content that reconstitutes the training data. ª later, that number had leapt to 65%.” vi Generative AI is most commonly being used in marketing and sales, – McKinsey Global Survey product and service development, and IT service operations, such as customer care and back-office support, according to the report. Vendors have been quick to highlight ways they are using AI in the UCaaS stack. Common features include:p F Live phone call transcriptions and closed captioning: The AI models convert spoken words into written text in real time during phone and video conversations. Transcriptions can be downloaded for review as well as documentation and compliance purposes.p F Call summaries and highlights: Uses AI to generate summaries, call highlights, and keywords from each call, allowing users to quickly find specific moments in a conversation. p F Sentiment analysis: AI is used to detect the emotional tone of conversations and identify potential misunderstandings. This is useful for customer-facing teams that need to proactively clarify and resolve issues. p F AI-generated action items: A feature that helps organize the next steps and suggest impactful actionsW F Personal assistants: Generative AI’s capabilities extend to content creation (including audio and video), enabling a personal assistant of sorts.p N N Microsoft is positioning its generative AI product, Copilot, as a personal assistant. It is being integrated with products across its portfolio, including Teams. This cross-product integration enables access to data such as Teams conversations, emails, and other company data to generate relevant content. Copyright © 2025 AVANT Communications, Inc. 7